Privacy Policy

This Privacy Notice sets out how Roots Grocer, Roots Natural Foot Market Limited. uses and protects any information you give us when using this website. We’re. committed to ensuring that your privacy is protected, and that security is maintained.

Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this Privacy Notice. Roots Grocer may change this notice from time to time by updating this page and you should check in occasionally to make sure you're happy with any changes.


The Data We Collect

We collect and process personal data. Typically, the personal data we collect, and process will include identity, contract, financial, transactional, technical, profile, usage and marketing and communications data such as:

  • Identity Data includes first name, maiden name, last name, username or similar identifier, marital status, title, date of birth, gender and images.

  • Contact Data includes billing address, delivery address, email address and telephone numbers.

  • Financial Data includes bank account and payment card details.

  • Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us.

  • Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.

  • Profile Data includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses.

  • Usage Data includes information about how you use our website, products and services.

  • Marketing and Communications data includes your preferences in receiving marketing from us and our third parties and your communication preferences.

  • Please note that we may collect and/or process other personal data from time to time.

  • We also collect, use and share analytical data, such as statistical or demographic data for any purpose. Analytical data could be derived from your personal data but is not considered to be personal data in law as it will not directly or indirectly reveal your identity. 

  • We only collect data from you directly or via third parties 


We may ask you for certain personal data when you order from us, including when you purchase from the website or in-store, as well as when you sign up to our mailing list.

The information we collect includes but is not limited to;

  • Name (including title)

  • Delivery address

  • Billing address

  • Payment card details

  • Phone number

  • Date of birth

  • Email address


Personal data we receive from other sources

We sometimes obtain information about you or your purchases from other third parties.

These companies have their own privacy policies explaining how they use and share your personal data. You should carefully review these privacy policies prior to engaging with the third party in order to ensure that you are happy with them.


Personal data we collect about you

We will collect certain information when you use the Roots Grocer website and applications as well as our customer care centre. Some of this data does not identify you personally, but rather provides us with information about how you use our services and engage with us. This enables us to improve our services and make them more useful to you.

The information we collect includes but is not limited to;

  • The date and time you used our services

  • The pages you visited on our website and how long you visited us for

  • The products you viewed or added to your basket

  • Your IP address

  • Your location (where you have permitted access to this)

  • The Internet browser and devices you are using

  • Cookie or pixel information (for more information please see our Cookie Policy section below)

  • Any information within correspondence you send to us

  • Where you engage with us in a business context, we may collect your job title, company contact details (including email addresses), and company details (some of which we may obtain from an online or public business directory)


If you fail to provide personal data

Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter with you (for example, to provide you with our services). In this case, we may have to cancel a product or service you have with us, but we will notify you if this is the case at the time.



  • carry out our obligations arising from any contracts entered between you and us and provide our services.

  • carry out feedback and research on our services; and notify you about changes to our services.

  • We never sell your data to third parties or allow third parties to contact you without your permission.

  • We may process your personal data without your knowledge or consent where this is required or permitted by law.

  • We may send you emails about new products, special offers or other information which we. think you may find interesting, using the email address which you have provided

From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, or mail.

Roots Grocer will only process information that is necessary to provide the product or service for which it has been collected. We will always provide the option for you to choose not to receive marketing communications from us, and you can withdraw your consent at any time should you change your mind. We will never send you unsolicited ‘junk’ email or communications or share your personal information with anyone else who might.

Outlined below are the various ways in which we may use or process your personal data.


Where you have provided your consent, we may use and process your information to contact you through electronic channels such as email or SMS about promotions, events, products, services or information which we think may be of interest to you.

You can withdraw your consent at any time by emailing or, in relation to any marketing messages you receive, by selecting the unsubscribe option included in those messages.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have suitable procedures to safeguard and secure the information we collect online. 



We may use Cookies containing user data. These are stored on your computer and used to remember your identity, for example to enable your shopping basket contents to be stored until your next visit. The website may also use temporary Cookies, to track your searches, basket items and checkout details. Some internet security software may block the use of temporary Cookies, or you may have this function disabled – in either case you may not be able to use the website effectively. See our Cookies Policy for more information.


Our website may contain links to other websites of interest. However, if you follow a link and leave our site you should note that we don't have any control over that third-party site. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this Privacy Notice. You should exercise caution and look at the Privacy Notice applicable to the website in question.


Contractual performance

We may use and process your personal data where necessary in order to perform a contract, such as to fulfil and complete your orders and purchases.


Legal obligation

We may process your personal data to comply with any legal and/or regulatory requirements.


Legitimate interests

We may use and process your personal information as set out below where it is necessary for us to carry out activities for which it is in our legitimate interests as a business to do so.

Processing necessary for us to support customers with sales and other enquiries

In order to support sales and/or queries, we may use your information.

  • To respond to correspondence, you send to us and fulfil any requests you make. For example, sending you information about a product or responding to a customer service query.


How do we share this information?

We do not, and will never, sell your information to third parties. However, we may from time to time disclose your information to the following categories of companies or organisations to which we pass the responsibility to handle services on our behalf.

Service providers who help us to operate our website, fulfil your orders and deliver our products to you, including.

  • Credit reference agencies

  • Couriers

  • Payment providers

  • IT support

  • Direct marketing communications agencies and consultants

  • Market research and market analytics service providers

  • Legal and other professional advisors

  • Certain regulatory bodies, government and enforcement agencies, where required

  • Companies like Google/Facebook to show you products that might interest you while you’re browsing the Internet. This is based on either your marketing consent or your acceptance of cookies on our website. See our Cookies Policy for details

We take steps to ensure that any third-party partners who handle your information comply with data protection legislation and are as committed to the protection of your personal data as we are. We only disclose personal information that is necessary for them to provide the service that they are undertaking on our behalf. We will aim to make your data anonymous, or use aggregated nonspecific data sets wherever possible.

How long do we keep your information for?

We will not hold your personal information in an identifiable format for any longer than is necessary. If you are a customer or otherwise have a relationship with us we will hold personal information about you for a longer period than if we have obtained your details in connection with a prospective relationship.


How can you manage the information we hold about you?

You have the right as an individual to access any personal information we hold about you and make corrections if necessary. You also have the right to withdraw any consent you have previously given us and, in certain circumstances, ask us to erase information we hold about you. You can also object to us using your personal information (where we rely on our business interests to process and use your personal information).

You have several rights in relation to your personal information under data protection law. In relation to most rights, we will ask you for information to confirm your identity and, where applicable, to help us search for your personal information. We will respond to you within a month after we have received any request (including any identification documents requested).

You have the right to;

  • Ask for a copy of the information that we hold about you

  • Correct and update your information

  • Withdraw your consent (where we rely on it)

  • Object to our use of your information (where we rely on our legitimate interests to use your personal information) provided we do not have any lawful reason to continue to use and process the information. When we do rely on our legitimate interests to use your personal information for direct marketing, we will always comply with your right to object

  • Erase your information (or restrict the use of it), provided we do not have any lawful reason to continue to use and process that information

  • Provide you your information in a structured data file, where we rely on your consent to use and process your personal information or need to process it in connection with your purchase

You can exercise your rights and/or manage your information by contacting us using the details below;


Roots Grocer,
116 Greystone Road


You have the right to lodge a complaint with a data protection regulator in Europe, in particular in a country you work or live, or where your legal rights have been infringed. The contact details for the Information Commissioner’s Office, the data protection regulator in the UK, are below;

Information Commissioner’s Office,
Wycliffe House,
Water Lane,
Phone: 0303 123 1113